Category: Marketing

3D Chalk Art

3D Chalk Art

3D chalk art has a long history and is known by many names. Some of those include 3D street painting, chalk painting, and my favorite anamorphic art. This form of art and painting dates back to before the 16th century. The process begins by determining the viewing hight and distance from the painting. Once the proper figures are calculated  and reference lines are established, the drawing can then be transferred to the grid and the painting or chalkinging can begin. When viewed from any other angle or height than the desired view point the painting looks distorted. When viewed at the proper view point, an illusion of depth and 3 dimensions is achieved.

3d chalk art

 

 

 

 

 

 

 

 

 

 

 

 

 

 

World famous sculptor and ephemeral artist Sean Fitzpatrick recently launched his new website www.3Dchalk.com to showcase his talents with anamorphic 3D chalk drawing. While many of his clients are corporations and event planners, Sean also works directly with private clients to create temporary and  permanent showcase pieces for home, office, or corporate headquarters all over the United States and beyond! In addition to his new venture, Sean also features exquisite sand snow and ice sculptures and fabulously detailed pumpkin carvings. When asked about his new-found passion for 3D chalk, he replied simply,”3D chalk  fits seamlessly with our mission statement of creating an art form that is a metaphor for life.”

3D chalk art by Sean Fitzpatrick

 

 

 

 

 

 

 

 

 

 

 

 

 

 

You can contact Sean Fitzpatrick directly through this site or  you can email sean@3Dchalk.com.

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Pumpkin carving for branding and marketing

Pumpkin carving for branding and marketing

Summer is winding down, the kids are heading back to school, and your boss wants fresh new ideas for the fall marketing campaign. Perhaps it’s that new grocery store opening that has to be special, but not over the top. Maybe its a fundraiser or even a special client looking for something that screams fall.

With three simple words, I can provide solutions to all of these challenges; ‘ Professional Pumpkin Carver”. In the past few years Halloween has grown wildly in popularity, rivaling only Christmas as the number one spending holiday. This surge in popularity has spawned a new breed of extreme artist.

The professional pumpkin  carver is born  from a combination of talent and demand. They have elevated the ordinary jack-o-lantern to a new level of amazing art. It takes more than just being able to carve a cool pumpkin to be considered a professional pumpkin carver, however. A true professional needs to be able to maintain a consistent quality of work while meeting the demands of many clients at once. Whether it’s a live performance, or a simple centerpiece for a wedding, it is imperative to follow through on each project with passion and integrity.

The great thing about working with a professional pumpkin carver is that the art form transcends all social barriers. What began as a form of folk art in Ireland, where locals would carve turnips, has risen to entertain the masses at venues from county fairs to five-star cocktail parties.

The value in hiring a true professional pumpkin carver will be easily apparent the moment you begin your search. There are literally less than a dozen such professionals in the United States and many of them book up weeks, months and in some cases years in advance.  So start your search early and don’t give up hope, if you can’t get someone for your next event , find out from the artist when he or she is available, by being flexible you will increase your chances for a successful booking and a really cool entertainment experience.

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Sand Sculpting events provide economic stimulus

Sand Sculpting events provide economic stimulus

No matter where you live in this country , it’s impossible not to feel the effects of the current economic situation. Just about every aspect of business has seen some type of negative effect over the past few years. Even though many corporations have recovered, posting record earnings, there remains the uncertainty of just how to reinvest those profits. As a professional sand sculpting event consultant, it is my job to let my clients know that a  professional sand sculpting event is still one of the best investments  a corporation, investor or community can make.

Sand sculpting events appeal to a wide range  demographic and are in most cases family friendly events. This makes them an attractive option for local communities, marketing agencies, the hospitality industry and even the local and nationally media outlets. A well-organized sand sculpting festival can generate millions in economic stimulus and inspire social change.

Community benefits. A well produced professional sand sculpting event can give a community  positive name recognition. Many communities struggle to find an identity of their own that helps them stand out, not only in their own region, but on the world stage.  Such was the  case for the City of Revere , home of America’s first Public Beach.  In the early to mid part of the 20th century, Revere Beach thrived as a vacation destination for thousands of people each summer. It’s beach side charm and Coney Island sensation kept people coming year after year. In the later part of the 20th century  Revere struggled to hold onto that reputation as a family fun destination. The amusement parks were replaced by ugly towering cement condos.  Crime and gang violence took a tight hold on the area. In 2004 Fitzy Snowman Sculpting proposed a sand sculpting event that would turn all that around. The event was initially met with resistance from members of the Revere Beach Partnership who had been unsuccessful in previous attempts to create a signature event for the city. Those critics were soon silenced in the Summer of 2005 when close to 100,000 people flocked to the beach to witness history in the making. The three-day event had been dubbed one of the most successful events not only in the city of Revere but in the entire state of Massachusetts.  Fitzy Snowman Sculpting was not only able to design a first year event that made a profit, but also accomplished every goal  that was set forth in the mission plan. The event garnered positive national media coverage and more importantly, the approval of the entire community.  As a direct result of the creation of that event, hundreds of millions of dollars have been dedicated to the improvement and redevelopment of the region. Additionally millions of dollars have been infused into the local community through increased area tourism  since the creation of the event.

Social impact. Events like this have also  has a huge social impact. Prior to the event in 2005, civic pride in the City of Revere was at an all time low. Since then however, the positive impact  has given residents and community leaders something to brag about. Once a city that was better known for political corruption and gang related crime, Revere is now well known on the world stage as a sand sculptors paradise.

It is important to note that simply hiring a professional sand sculptor will not guarantee you a successful event. There are multiple facets to any  event such as logistics, promotion, marketing, PR and communications and social media. Without someone on board who has  the understanding and expertise in all of these areas, the road to a successful event can be a long painful journey. To learn more about creating a successful sand sculpting event in your community, check out the contact page here and drop us a line.

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The story behind the logo of the World Championship of Sand Sculpting

The story behind the logo of the World Championship of Sand Sculpting

 To the average person looking at this logo for the first time, it may seem a bit unremarkable. The very nature of the design doesn’t necessarily bring sand sculpting to mind, but  show this logo to most professional sand sculptors  and you will get an immediate reaction. This simple design, that was officially reintroduced to the world of professional sand sculpting in the summer of 2010, symbolizes the very best of professional sand sculpting.  

The story of just how this logo came to be starts in the mid 80’s when a man by the name of Joe Maize had the design  etched onto t-shirts at one of the very first professional sand sculpture events in Harrison Hot Springs, BC.  I never had the opportunity to meet Joe, but just ask anyone who has and you will get a sence of what kind of impact he made on everyone he came in contact with. His outrageous sence of humor and dry, say it like it is attitude were his personal  trademarks. Sadly, the world lost Joe to cancer in August of 2006. He was just 52.

Photo Courtesy of Carl Jara

When I learned that the World Championship was moving to the US in 2010, I immediately asked how I could help. Because I had experience with  graphic design, I was tasked with designing a website and more importantly restoring the logo that Joe had created all those years ago. The original drawing I had to work with was nothing more than a grainy scanned image. Suzanne Altamare a friend of Joe had gotten the copy from another friend of Joe’s, Charlie Beaulieu. Suzanne had been attempting to clean up this fuzzy image in her spare time. The image below is what I first saw. I imagine it was in much worse shape before Suzanne spent many hours  cleaning it up.

Joe Maize

The first part of the process was to create a black and white line drawing in illustrator followed by a careful color selection process. For the logos that were to be used in digital print and  the website, I added some shadow and lighting effects. The total process took several days of testing and tweaking. In the end it was worth all the hard work. There are several variations that reflect the specific area that the contest (s) will take place in as well as an official qualifier logo. They are all derivatives of this primary design. (other logo variations not shown here) The results are seen below.

Worlds Logos

This year the 2011 World Championship of Sand Sculpting will  be celebrating  25 years. To commemorate this milestone I’ve added a few  new features to the logo that reflect the silver anniversary of this amazing event. I consider it a great honor to have been trusted with the task of restoring this iconic symbol. Special thanks to Charlie, Suz, Doc, the countless others who have given their time and of course, Joe Maize for creating the original design. May your sand stand…. One Grain at a Time! 

 25-years World Championships

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How to Use Video to Market Your Business

How to Use Video to Market Your Business

Gail Goodman The average Internet user watches an astounding 186 videos a month, according to comScore Inc., a global digital market measurement service. This includes news and entertainment clips, personal videos, advertising videos gone viral — you name it.

 Video engages people in a way that photos and text alone can’t. For small-business owners, using video in your marketing can bring faces,voices,personality and heart to your operation, while also demonstrating your authenticity. To top that, video in email is said to be able to boost conversion rates by as much as 50 percent.

Thanks to affordable video cameras and easy-to-use software, video has become a tool that nearly any small business can use to enhance their marketing efforts on any channel. Your videos don’t have to be big Hollywood productions to be engaging and effective. You can even use your smartphone camera to create them.

Types of Videos You Can Create
Not sure what you’d produce a video about? Here are six tips for video production that can help you create informative clips that also reveal your business’s “human” side:

  1. Demonstrate your product or service: Don’t just tell, show your customers how your business works. In other words, bring your how-to guides to life. In my experience, informed prospects are more likely to make purchases.
  2. Use customer testimonials: Your best fans can explain on video how using your products or services solved a problem or improved their lives. Help prospects see themselves in the stories of real people.
  3. Put donor dollars to work: Videos of how your charitable donations benefit a cause tell a compelling story, which makes a problem — and how donations help remedy it — more real.
  4. Introduce your staff: This simple method can help show your dedication, passion and commitment to customer satisfaction. It can also create a greater connection with customers by showing them the faces and personalities of your employees.
  5. Offer a video tour of your office or business location: Another option is to add some spice to your website’s “About Us” page by providing an insider’s look at your operation.
  6. Request to take a poll or survey: Add a personal touch to your “Tell us what you think” feedback requests by creating a video. In it, assure customers that their matter.

Tips for First-Time Video Producers
Are you camera shy? Producing marketing videos for your business doesn’t have to be a daunting process. Here are a few things to keep in mind that should help make your video shoots simple, smooth and effective:

  • Don’t make it too complicated. Pick a simple topic for your first video.
  • Relax. Work with a colleague you’re comfortable with and speak to him or her as the video records.
  • Prepare notes but don’t read them on camera. Video should be casual and conversational whether it’s you, an employee or a customer talking.
  • Keep it brief. Determine which two or three bullet points you want to convey in a two-minute video. If you’re interviewing a customer for a testimonial, it’s usually a good idea to limit it to two or three questions.
  • Don’t worry too much about “ums” and “ers.” You’re human. That’s what video is about. But take time to do a few takes and then edit together the best segments.
  • Enable and encourage comments. Videos, email marketing and social media marketing go hand-in-hand-in-hand. Get your viewers talking and sharing. Good videos go viral and are great for building brand awareness.
  • Incorporate a call to action. This can add interactivity at the end of your video (i.e. “For more information…,” “To take our survey…,” “To share your story with us…”).

Video is a fun and effective marketing tool that’s accessible to entrepreneurs — even those who are on a budget. Think about which of your marketing messages could benefit most by the color that video brings to the mix. If a picture says 1,000 words, a video can say it bigger, brighter and better.

Gail Goodman is the CEO of Constant Contact, a Web-based provider of email marketing, social media marketing, event marketing and online survey tools for small businesses. She’s also a recognized small-business expert and speaker.

Recent Articles from Gail Goodman

Original source: Entrepreneur.com

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Earth Day: Responsible Marketing

Earth Day: Responsible Marketing

With Earth Day just  a couple of days away. I thought I would take this opportunity to talk about the benefits of sand sculptures  and their use in conventional marketing. If you’ve tuned into any recent sporting event or awards show on television or attended one in person, one thing is glaringly visible. Every where you look you see signs and banners of corporate sponsors. The reality is that these events rely heavily on contributions of these sponsors to survive. In exchange, event organizers agree to prominently display the corporate identities of their sponsors. The most  common way to give a sponsor recognition is the use of vinyl banners, billboards or backdrops. While these banners certainly do the job of showcasing the sponsors logo predominantly, they are far from Eco friendly.

Consider if you will a banner created entirely of sand. These sculptures are literally works of art that display the corporate identity in 3 dimensions. Not only do sand sculptures  attract more attention than a conventional banner, they are  one hundred percent environmentally friendly and completely recyclable. Sand banners or sand displays give you so many more options due to the very nature of the material. Entire display areas open up opportunity for photo opps as well as product placement,  not to mention the additional media exposure related to these amazing  works of art. These displays are not by any means restricted to the beach and can be created in virtually any location, even indoors.

Sand sculpltures do not compete with conventional banner displays and are not meant to replace them all together, however they do offer event organizers new and exciting options for sponsorship fulfillment. Because the sculptures are not portable they must be created on site with imported sand. Careful thought must aslo be put into placment of the sand as it can be affected many enviromental conditions such as high winds or heavy rain. That said, as long as you are working with a reputable professional sand sculpting company, they will have immediate solutions for almost any logistical issue that may arise.

Even though sand sculpture is technically a  temporary art form, completed sculptures can last weeks, months and even years in certain circumstances. Events that could benifit from these unique displays are movie premiers, sporting events,( baseball, football volley ball, motor sports,) music festivals and many more.  So this Earth Day make a note to consider using sand sculpture displays at your next big event and by cutting down on the vinyl and ink, you will be doing something good for your planet.  Your sponsors will  aslo thank you for the added exposure that only sand sculptures can offer.

Dunkin Donuts Logo

 

GBCVB Logo

 

North Shore Spirit Logo

Ocean Club Logo

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