Month: April 2011

Sand Sculpting events past, present and future.

Sand Sculpting events past, present and future.

Sand sculpting exhibitions and events have been popular in the United States since the late 1800’s . Historical accounts, postcards and rare photos confirm that sand sculptures have been attracting huge crowds to business districts for well over a hundred years. Early artists, some commissioned by business owners, some working strictly for tips, created huge relief sculptures along the boardwalk in Atlantic City, NJ. These sculptures attracted tourists and local residents, who marveled at these intricate creations. Unfortunately, after several decades of these successful exhibitions, a handful of con artists took advantage of the huge crowds these sculptures generated and caused a pick pocket panic frenzy that lead to the outlawing of sand sculpting exhibitions on the Atlantic City Boardwalk in 1944.  This law is actually still on the books to this day.

Sand Sculpture 1910
Sand Sculpture Atlantic City 1910


Following WWII families returned to the beaches in huge numbers. Americans were again embracing beach side communities as vacation hot spots. Soon family sand sculpture contests sprung up all over the east coast.  In the early 70’s, incredible masterpieces were documented reappearing in California. Gerry Kirk and Todd VanderPluym, collectively known as Sand Sculptors International (SSI) created fanciful architectural wonders that reignited America’s interest in sand sculpture exhibitions.  Another artist, the late Mark Altamare was leaving  his mark ( no pun intended) on the east coast. Starting in Ocean City , MD during the summer of 1968  Mark honed his natural  gift of  soft sand carving. By simply manipulating the freshly piled sand with  only his, hands he would craft wonderous classical and religious scenes. These three artists, while on different paths, all represented a new generation of full-time  professional sand sculptors.

Beach 1950's
Back to the beaches 1950's


A  Championship event is born

World RecordIn 1986 one of the first  organized sand castle competitions took place in the small town of Whiterock, BC. The event was successful in attracting over 100,000 spectators. Unfortunately the small town was unable to handle such large crowds. Wide spread vandalism forced the community council to ban future sand sculpting events at this small town. At that time it must have seemed like sand sculpting events would never get off the ground. Fortunately for these artists, not far away in a town known as Harrison’s Hot Springs, BC, a local Lions group, headed by John Green thought there would be potential for a sandcastle event in Harrison Hot Springs.  He persuaded the Lions Club and the Chamber of Commerce  members to make an investment in a handful of professional sculptors from Whiterock to build an exhibition sculpture on the beach at Harrison’s Hot Springs. This first event in the spring of 1987 was a local success so they decided to hold a contest in the Fall of 1987 that attracted teams from Seattle and Vancouver to compete for a $2000 first prize.  Compared to current day sand sculpting contests that range from 21 – 27 hours, this team contest was only 4 hours long. The event continued to grow throughout the late 80’s into the 90’s with several landmark achievements such as setting two world records for the tallest sand sculpture and more importantly creating a place for sand sculptors to network and set goals for the future of sand sculpting as a competitive spectators event.

More sculpting events

The 1980’s also saw the creation of several other sand sculpting contests around the United States. Many of these events were started by city council groups, chambers and community groups hoping to boost their tourism industry. Sculptor from around the country flocked to these contests attempting to make  a name for them selves in the sand sculpting community. Events like Sand Castle Days on  South Padre Island, TX, the Neptune Festival in Virginia Beach, VA and the American Sand Sculpting Championship in Fort Myers, FL  continue to contribute millions of dollars in stimulus to the local economies they support.  

Successes and failures

While these events experienced relative success, they were not without problems of their own.  Many events suffered from shifting control over the years of  mostly volunteer groups which failed to provide a stable platform for a unified contest series. Even with the birth of the internet and the ability to share experiences between events, most communities chose to keep a closed-door policy on the sharing of information.  Sculptors also struggled  to take advantage of the success of these events, partly due to the lack of a unified voice among sculptors but mostly because there were few events that were organised by sculptors. The simple fact was the artists were outnumbered by the organizers. Any artist who complained about less than stellar prize money or poor judging practices was most likely to be shut out of  the contest the following year.

The pursuit of structure

 Fortunately, a hand full of sculptors  had taken advantage of their exposure and were able to create independent sculpting companies of their own. This had  allowed them to make a full-time living creating sculptures for corporate and private clients  as well as help create new sand sculpting events of their own. This shift in control over events has been a slow one but constantly progressing forward. Event organisers have started to rely more heavily on the participation of sculptors in the oversight of their events as well.

Change is in the air

The most significant change in professional sand sculpting came in 2009. It became apparent after 22 years, what had come to be known as the World Championship of Sand Sculpting in Harrison’s Hot Springs was not going to take place. A shift in political and developmental policy at Harrison’s had forever closed the doors on the historic event. Even though the global sand sculpting community had never  fully come to recognise the event  as the one true World Championship, its loss was no less painful for all the artists that had attended it over the years. A small group of passionate artists that included Suzanne Altamare, widow to the late Mark Altamare under took the daunting task of finding a new home for the World Championships. Suzanne, a talented sand sculptor herself, was experienced and well-respected  by both sand sculptors and event organisers. Her passion for the advancement of professional sand sculpting events as well as the advancement of the artists themselves  is unlike anything this writer has ever known. It would not be long before a new location was found.   

A sence of unity

World Championship of Sand SculptingIn the fall of 2010 in a small town outside of Seattle , WA  known as Federal Way, a new World Championship of Sand Sculpting was held. While the event was far from perfect, it had successfully achieved what no single  event in sand sculpting history had done before. This event now had qualifying events in seven different countries! For the first time events around the globe opened up their doors and cooperated. A major advantage in this new open door policy was the ability to share travel costs of artists which in some cases had been up to the artist to cover. Much work is still needed to continually improve the system of professional sand sculpting. For now it seems that a hand full of artists have taken the lead. From what I have seen, there is nothing that can stop them.  For now this story is…. TO BE CONTINUED! 

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Banana carving / Are you looking at me?

Banana carving / Are you looking at me?

  Aliens are real and they are hiding in my fruit, specifically my bananas. Ok, maybe that’s not true but boy are they fun to carve. This is the next in my series of quick carves.  I  never spend more than five to ten minutes on any particular banana carving.  The main reason is that it is a very delicate medium that can turn to mush very quickly. If you have ever carved any type of fruit and never thought of a banana this way, give it a try. It is art you can eat! Enjoy!

Alien Banana


banana twins



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What is a sand sculpture worth?

What is a sand sculpture worth?

The value of a good sand sculpture can be a tricky thing to calculate. First of all I’m not talking about the sand castle you built on vacation with your kids. I’m referring to that sculpture you just spent three days creating for that major hotel chain. Perhaps you are relatively new to the professional sand sculpting industry or this is your first big client. Your first instinct might be to sell the project at a steep discount in hopes of being able to secure more projects down the road. You might even think that once you’ve shown your client your amazing skills, that you will be able to get full price for the next project. The fact is, by selling the project at a steep discount, you have in fact devalued your work. Once you have set a price with a client, it is nearly impossible to convince them that somehow it is worth more.

Working for exposure
The same rule applies for clients, such as not-for-profits that ask for you to create a sculpture in exchange for exposure. While there are a few exceptions to this rule, unless the client is offering you an appearance on Late Night with David Letterman, you should seriously reconsider doing any projects like this. Always ask yourself, what is the actual value of the media exposure. If it is your desire to raise money for a particular charity, take the initiative to organize your own fundraiser. This way you will have total control of who benefits from your hard work.

The bottom line
Let’s face it, you are running a business. If you ever hope to be successful, you will need to show a profit. Even the most frugal business incurs expenses. By establishing a reasonable fee for your services, you establish a value for your work. The key word is ” reasonable”. I once read an article in an artist magazine that established an hourly rate for professional artists. The calculation was based on full time artists, assuming this was their own source of income. The article stated that any self respecting artist should charge a minimum of $75.00 for every hour that went into creating the piece. Keep in mind when reading this, the article I’m referring too was  written over ten years ago. In most instances, sand sculpture is created as a part of a performance in which spectators get to experience along with the artist, the creation process, struggles and passion of the piece. Few other mediums offer this opportunity to the spectator. This fact alone increase the over all value of your time. This is especially true if you are a great performer.

Travel and other expenses
Don’t forget to include these costs as part of your quote. Make this mistake and you could easily find yourself working for free after all the expenses are calculated. Typical project related expenses to include are travel (including ground transportation), lodging, and a daily meal stipend. Additionally, you must factor in all of your material expenses. Never assume that the client will know that these costs are above and beyond your cost of labor.

Ask a trusted source
If you’re still not sure what to charge for your work, don’t be afraid to reach out to a trusted source. I stress the word ” trusted”. Calling a fellow sculptor who also happens to be your biggest competition may not be the best source. In the end it, will be entirely up to you what your time is worth. My advice is to be consistent, in your pricing as well as the consistency or your work. By doing this you will develop a loyal following of clients and most importantly, the respect of your peers.


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Watermelon carving | Flower

Watermelon carving | Flower

You may be familiar with pumpkin carving, but have you ever heard of watermelon carving? The art of ornate fruit carving has been featured on Martha Stewart, Youtube and even the  Food Network.  

Unlike pumpkins, small personal watermelons are available in most grocery stores year round. If you like carving pumpkins and are looking for some practice or just want to try another medium, pick up a few of these on your next trip to the market.

 The story of fruit and vegetable carving begins about 700 years ago in Sukothai, the capital of the Tai people, in what is now the north of central Thailand. Sukothai was the capital of the region from 1240 – 1350. In preparation for one of their major festivals, Loi Kratong, one of the King’s servants, called Nang Noppamart, tried to think how she could make her Kratong more beautiful, in order to please the king. She took a flower and used it as a pattern to carve from. She then carved a bird and set it with its head pointing towards the flower. Loi Kratong is still celebrated today and Sukothai is one of the best places in Thailand to experience it.

 After the revolution in 1932 fruit and vegetable carving became less popular. Those worried about the art disappearing set up a course to train people to teach the art to everyone in Thailand. Today it is taught from the age of 11 in primary schools through secondary school and on to university where it is an optional subject. The art is now being passed to foreign people and is being practised around the world. It is particularly popular with chefs who use it to improve the presentation of their food.

Watermelon carving


Glowing watermelon

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Banana Sculpting The Easter Bunana

Banana Sculpting The Easter Bunana

Happy Easter everybody! I just wanted to share the tale of the Easter Bunana with you all. I hope you enjoy!

Bunana Hopping
The Easter Bunana hops and hops.


I'm starting to get hungry
Bunana Smoothy
I know an Easter Bunana smoothy!


Nervous Banana
Don't worry, it will all be over soon.
Yummy, Happy Easter everyone!
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So you want to be a professional sand sculptor

So you want to be a professional sand sculptor

I can’t tell you how many times I’ve been asked, ” So what’s your real job?”  I can tell you that it is very rewarding to be able look them in the eye with a completely straight face and say, ” You’re looking at it!”  Becoming  a professional sand sculptor was something that actually found me, rather than something I was searching for. Back in 1991 when I stumbled upon my passion for sculpting, I had no idea there was such thing as a professional sand sculptor. Lucky for me it wouldn’t be long before I would discover the truth thanks in part to the invention of the world wide web. One of the very first sand sculpting websites I came across was put together by a former school teacher from Michigan who was now living in Texas  by the name of Lucinda Weirenga. Her website sandcastle central opened up my eyes to a whole world of professional sand sculptors, events, tips of the trade and more! I sent Lucinda, or as she is known in the sand sculpting community, Sandy Feet, an email introducing myself along with a few photos of my sculptures. To my surprise she responded with words of encouragement almost immediately. For this reason alone, the number one tip I can offer to  any aspiring sand sculptor, is to reach out to other sand sculptors for advice. You will find that most sand sculptors are willing to offer words of encouragement. Others may even offer up the opportunity to work along side them, should your work prove to be promising.

Part Time vs. Full Time
In the world of professional sand sculpting you will come to realise that there are two distinct groups of sculptors. There are those who, while extremely talented, choose to hold down full time positions in other areas of expertise while they pursue sand sculpture on a part time basis. This group is actually split up into two smaller subgroups. There are those that just love to carve and do not want to concern themselves with the business side of sand sculpture and those that are attempting to transition to full time. The second, much smaller group, is made up of a fortunate few who have been able to find the balance of being creative and running a successful business. To figure which group you will fall into is not as simple as it may seem. First you will need to determine your level of passion for the art. Afterall if you plan on making a living at this you better be prepared to eat, sleep and….well you get the point. Next, you will need a solid business and marketing background. Just like any business it takes more than just the desire to succeed to have a successful business. There are necessary skills you will need to hone if you plan on making it through the first three year on your own. If the business side just doesn’t thrill you, consider bringing in a partner or even hiring temporary help to run the business side of things.

It’s a Growing Industry

The good news is that currently sand sculpting is expanding in the United States. Each year there are more and more events, competitions and exhibitions being created with the backing of professional sand sculptors. Existing events are also feeling the pressure to finally recognise the artists that have for years directly contributed to these events successes. There is also a core group of sculptors that has made it their focus to expand opportunities for other sculptors and ensure that these artists are properly compensated and appreciated for what they contribute to the art community as a whole.

So the next time you are at the beach just playing in the sand, remember to document your work. Send out those photos and never stop trying to improve your skills. With enough dedication, planning and raw talent, anything is possible.

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How to Use Video to Market Your Business

How to Use Video to Market Your Business

Gail Goodman The average Internet user watches an astounding 186 videos a month, according to comScore Inc., a global digital market measurement service. This includes news and entertainment clips, personal videos, advertising videos gone viral — you name it.

 Video engages people in a way that photos and text alone can’t. For small-business owners, using video in your marketing can bring faces,voices,personality and heart to your operation, while also demonstrating your authenticity. To top that, video in email is said to be able to boost conversion rates by as much as 50 percent.

Thanks to affordable video cameras and easy-to-use software, video has become a tool that nearly any small business can use to enhance their marketing efforts on any channel. Your videos don’t have to be big Hollywood productions to be engaging and effective. You can even use your smartphone camera to create them.

Types of Videos You Can Create
Not sure what you’d produce a video about? Here are six tips for video production that can help you create informative clips that also reveal your business’s “human” side:

  1. Demonstrate your product or service: Don’t just tell, show your customers how your business works. In other words, bring your how-to guides to life. In my experience, informed prospects are more likely to make purchases.
  2. Use customer testimonials: Your best fans can explain on video how using your products or services solved a problem or improved their lives. Help prospects see themselves in the stories of real people.
  3. Put donor dollars to work: Videos of how your charitable donations benefit a cause tell a compelling story, which makes a problem — and how donations help remedy it — more real.
  4. Introduce your staff: This simple method can help show your dedication, passion and commitment to customer satisfaction. It can also create a greater connection with customers by showing them the faces and personalities of your employees.
  5. Offer a video tour of your office or business location: Another option is to add some spice to your website’s “About Us” page by providing an insider’s look at your operation.
  6. Request to take a poll or survey: Add a personal touch to your “Tell us what you think” feedback requests by creating a video. In it, assure customers that their matter.

Tips for First-Time Video Producers
Are you camera shy? Producing marketing videos for your business doesn’t have to be a daunting process. Here are a few things to keep in mind that should help make your video shoots simple, smooth and effective:

  • Don’t make it too complicated. Pick a simple topic for your first video.
  • Relax. Work with a colleague you’re comfortable with and speak to him or her as the video records.
  • Prepare notes but don’t read them on camera. Video should be casual and conversational whether it’s you, an employee or a customer talking.
  • Keep it brief. Determine which two or three bullet points you want to convey in a two-minute video. If you’re interviewing a customer for a testimonial, it’s usually a good idea to limit it to two or three questions.
  • Don’t worry too much about “ums” and “ers.” You’re human. That’s what video is about. But take time to do a few takes and then edit together the best segments.
  • Enable and encourage comments. Videos, email marketing and social media marketing go hand-in-hand-in-hand. Get your viewers talking and sharing. Good videos go viral and are great for building brand awareness.
  • Incorporate a call to action. This can add interactivity at the end of your video (i.e. “For more information…,” “To take our survey…,” “To share your story with us…”).

Video is a fun and effective marketing tool that’s accessible to entrepreneurs — even those who are on a budget. Think about which of your marketing messages could benefit most by the color that video brings to the mix. If a picture says 1,000 words, a video can say it bigger, brighter and better.

Gail Goodman is the CEO of Constant Contact, a Web-based provider of email marketing, social media marketing, event marketing and online survey tools for small businesses. She’s also a recognized small-business expert and speaker.

Recent Articles from Gail Goodman

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Sand Sculptors Take Notice; Your heart is a muscle too!

Sand Sculptors Take Notice; Your heart is a muscle too!

I’ve always considered myself to be relatively fit. After all, prior to my life as a professional sand sculptor, which is quite physically demanding in itself, I spent 22 years as an auto mechanic. My measure of personal fitness in those days was how large of an engine block I could lift. I never really considered any type of endurance exercise or cardio training. I thought that being on my feet all day and working the physically demanding job of an auto mechanic was enough to keep me fit.

This same philosophy followed me in to my second career as a professional sand sculptor.  I was under the assumption that  because the art of sand sculpture requires the artist to move tremendous amounts of sand by hand that I would be getting plenty of exercise while working on my many projects. It wasn’t until one summer back in 2006, while working on a project that I realised that I could not have been more wrong.

It was early morning and the sand had been delivered to the work site the day before. Without my knowledge the client had doubled the sand order. Because it was still very early none of the equipment operators were on site yet. I decided that I would just move the sand, all 40 tons of it, by hand. After all I was perfectly fit, right? WRONG!  Sure the first few minutes were fine but then my heart rate sky rocketed. My whole body was on fire and I felt like I was ready to pass out.  Fortunately for me the rest of the crew showed up and were able to move the sand in time for the project.

That project was a huge wake up call for me. Since then, I have incorporated a fitness routine into my daily schedule. I realised that If I wanted to continue pursuing my passion in this physically demanding art form that I need to train my body to be able to take the occasional abuse I was exposing it to.

Cardio Fitness

 The most effective way to moniter your cardio fitness is to purchase a heart rate monitor. Almost all models consist of a chest strap and sensor and a display unit, typically in a wrist watch unit.  Once you enter some basic information into the monitor, it will do the rest. Most models store the information and allow you to track your progress  over a span of time. You can use it to monitor your pulse, how many calories you are burning or my particular favorite, heart rate zones. Heart rate zones are the levels at which your heart is working. Zone one is light to moderate exertion. It builds basic endurance and helps in recovery. Zone one includes your warm up and cool down time during a typical workout. In Zone one your heart rate is at 60 –  70% of your maximum heart rate. Your maximum heart rate is basically determined by the number 220 minus your age. Other factors are considered such as your weight , height and gender. Zone two is 70 – 80% of your maximum heart rate and works to improve aerobic fitness. Zone two is recommended for training sessions of moderate length. Finally, zone three, which is 80 – 90% of your maximum heart rate, works to increase your maximum performance capacity. This zone is only recommended for fit users for short training durations. It is not recommended to exceed 90% of your  heart rate for any great length of time.

By focusing on cardio fitness and monitoring my heart rate closely, I have been able to develop a fitness routine that has allowed to achieve my fitness goals while increasing my cardio endurance. This has been a huge benefit for me on all of my projects allowing me to be more productive and  confident in getting the projects done on time without  the threat of injury. Many times when  we think of someone that is physically fit we think of exterior muscle tone and definition. Let’s just not forget that the heart is also a muscle, perhaps the most important muscle we have.

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Earth Day: Responsible Marketing

Earth Day: Responsible Marketing

With Earth Day just  a couple of days away. I thought I would take this opportunity to talk about the benefits of sand sculptures  and their use in conventional marketing. If you’ve tuned into any recent sporting event or awards show on television or attended one in person, one thing is glaringly visible. Every where you look you see signs and banners of corporate sponsors. The reality is that these events rely heavily on contributions of these sponsors to survive. In exchange, event organizers agree to prominently display the corporate identities of their sponsors. The most  common way to give a sponsor recognition is the use of vinyl banners, billboards or backdrops. While these banners certainly do the job of showcasing the sponsors logo predominantly, they are far from Eco friendly.

Consider if you will a banner created entirely of sand. These sculptures are literally works of art that display the corporate identity in 3 dimensions. Not only do sand sculptures  attract more attention than a conventional banner, they are  one hundred percent environmentally friendly and completely recyclable. Sand banners or sand displays give you so many more options due to the very nature of the material. Entire display areas open up opportunity for photo opps as well as product placement,  not to mention the additional media exposure related to these amazing  works of art. These displays are not by any means restricted to the beach and can be created in virtually any location, even indoors.

Sand sculpltures do not compete with conventional banner displays and are not meant to replace them all together, however they do offer event organizers new and exciting options for sponsorship fulfillment. Because the sculptures are not portable they must be created on site with imported sand. Careful thought must aslo be put into placment of the sand as it can be affected many enviromental conditions such as high winds or heavy rain. That said, as long as you are working with a reputable professional sand sculpting company, they will have immediate solutions for almost any logistical issue that may arise.

Even though sand sculpture is technically a  temporary art form, completed sculptures can last weeks, months and even years in certain circumstances. Events that could benifit from these unique displays are movie premiers, sporting events,( baseball, football volley ball, motor sports,) music festivals and many more.  So this Earth Day make a note to consider using sand sculpture displays at your next big event and by cutting down on the vinyl and ink, you will be doing something good for your planet.  Your sponsors will  aslo thank you for the added exposure that only sand sculptures can offer.

Dunkin Donuts Logo




North Shore Spirit Logo

Ocean Club Logo

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Felix Dennis on the ‘Getting of Money’

Felix Dennis on the ‘Getting of Money’

Media mogul Felix Dennis founded Maxim magazine and publishes dozens of others as the owner of Dennis Publishing. The following is an edited excerpt from his book The Narrow Road (Portfolio/Penguin, 2010), which goes on sale in the U.S. this week.

Providing you live in a country with some claim to being governed by the rule of law; are of reasonable intelligence and in good mental and physical health; and are not presently incarcerated in a prison or an institution, then nothing — absolutely nothing — can stop you from becoming rich.
Anyone prepared to dedicate themselves and persevere in the getting of money will eventually succeed. To such a person, the odds of success are meaningless. Here are a few of my thoughts on what it takes to be successful in business and make yourself a fortune in the process.

On Working for Others

For those determined to succeed in the getting of money, earning a living working for others can prove useful. But beware. Given time, a salary begins to exert an attraction and addictiveness all of its own; regular paychecks and crack cocaine have that in common. More to the point, working too long for others will serve to blunt your appetite for risk. And in risk lies the only sure path to riches.
You are not looking for a “career,” except as a launchpad or a chance to infiltrate and understand a particular industry. Such employment should provide excellent training for the struggle ahead and will act as a salutary reminder of the fate of the vast majority of wage slaves condemned to work for others until they retire. In reality, you are not part of a team, although you may have to pretend otherwise in order to better understand how companies function. You should certainly do so conscientiously. But in your secret heart, however hard you work, you must not deceive yourself. Working for others is a reconnaissance expedition; a means, not an end; an apprenticeship, not a goal.

On the Fallacy of the Great Idea

 Having a great idea is not enough. It is the manner in which ideas are executed that counts. Implementation will always trump ideas, however good those ideas are. I have lost count of the number of men and women who have approached me with their “great idea,” as if this, in and of itself, was their passport to instant wealth. The idea is not a passport. At most, it is the means of obtaining one. In some instances, a fixation on a great idea can prove hazardous, distracting your attention from the perils and pitfalls you will inevitably encounter.

On Common Startup Errors: Excessive Overhead

There is never a time in a company’s history when cost control can be relegated to the back burner, but for a startup company, keeping costs low is a vital necessity. Overhead will eat you alive if not constantly viewed as a parasite to be exterminated. Never mind the bleating of those you employ. Hold out until mutiny is imminent before employing even a single additional member of staff. More startups are wrecked by overstaffing than by any other cause, bar failure to monitor cash flow. Consider this: to pay a member of staff may cost, say, $30,000 or so. To obtain that $30,000 in order to squander it on payroll, most companies would have to generate revenues between $150,000 and $300,000 (assuming a profit margin of 10% to 20%) just to stand still. After factoring in other costs associated with hiring that member of staff, revenues would have to rise by $200,000 to $350,000. Even if such new revenues are forthcoming, the company will be no better off that year.
Always ask yourself this question: Is this hire really necessary? So necessary that I feel certain that employing this person will enable us to generate additional income amounting to seven to ten times the new employee’s base salary?

On Raising Capital: 51 Percent Investors

Very, very few entrepreneurs who accept a 51 percent partner in a new venture will get rich if they are also expected to run it. Control is mandatory. It is better to plot and plan to raise sufficient capital to start a business where you call the shots, no matter how long it takes. If an investor will accept 51 percent of all dividends or bonuses or distributions made from the company while leaving you with 51 percent of the voting stock — fine. (Providing there is an exit strategy built into the arrangement.)

It’s the control that counts. Period.

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