Month: August 2011

Pumpkin carving for branding and marketing

Pumpkin carving for branding and marketing

Summer is winding down, the kids are heading back to school, and your boss wants fresh new ideas for the fall marketing campaign. Perhaps it’s that new grocery store opening that has to be special, but not over the top. Maybe its a fundraiser or even a special client looking for something that screams fall.

With three simple words, I can provide solutions to all of these challenges; ‘ Professional Pumpkin Carver”. In the past few years Halloween has grown wildly in popularity, rivaling only Christmas as the number one spending holiday. This surge in popularity has spawned a new breed of extreme artist.

The professional pumpkin  carver is born  from a combination of talent and demand. They have elevated the ordinary jack-o-lantern to a new level of amazing art. It takes more than just being able to carve a cool pumpkin to be considered a professional pumpkin carver, however. A true professional needs to be able to maintain a consistent quality of work while meeting the demands of many clients at once. Whether it’s a live performance, or a simple centerpiece for a wedding, it is imperative to follow through on each project with passion and integrity.

The great thing about working with a professional pumpkin carver is that the art form transcends all social barriers. What began as a form of folk art in Ireland, where locals would carve turnips, has risen to entertain the masses at venues from county fairs to five-star cocktail parties.

The value in hiring a true professional pumpkin carver will be easily apparent the moment you begin your search. There are literally less than a dozen such professionals in the United States and many of them book up weeks, months and in some cases years in advance.  So start your search early and don’t give up hope, if you can’t get someone for your next event , find out from the artist when he or she is available, by being flexible you will increase your chances for a successful booking and a really cool entertainment experience.

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Sand Sculpting events provide economic stimulus

Sand Sculpting events provide economic stimulus

No matter where you live in this country , it’s impossible not to feel the effects of the current economic situation. Just about every aspect of business has seen some type of negative effect over the past few years. Even though many corporations have recovered, posting record earnings, there remains the uncertainty of just how to reinvest those profits. As a professional sand sculpting event consultant, it is my job to let my clients know that a  professional sand sculpting event is still one of the best investments  a corporation, investor or community can make.

Sand sculpting events appeal to a wide range  demographic and are in most cases family friendly events. This makes them an attractive option for local communities, marketing agencies, the hospitality industry and even the local and nationally media outlets. A well-organized sand sculpting festival can generate millions in economic stimulus and inspire social change.

Community benefits. A well produced professional sand sculpting event can give a community  positive name recognition. Many communities struggle to find an identity of their own that helps them stand out, not only in their own region, but on the world stage.  Such was the  case for the City of Revere , home of America’s first Public Beach.  In the early to mid part of the 20th century, Revere Beach thrived as a vacation destination for thousands of people each summer. It’s beach side charm and Coney Island sensation kept people coming year after year. In the later part of the 20th century  Revere struggled to hold onto that reputation as a family fun destination. The amusement parks were replaced by ugly towering cement condos.  Crime and gang violence took a tight hold on the area. In 2004 Fitzy Snowman Sculpting proposed a sand sculpting event that would turn all that around. The event was initially met with resistance from members of the Revere Beach Partnership who had been unsuccessful in previous attempts to create a signature event for the city. Those critics were soon silenced in the Summer of 2005 when close to 100,000 people flocked to the beach to witness history in the making. The three-day event had been dubbed one of the most successful events not only in the city of Revere but in the entire state of Massachusetts.  Fitzy Snowman Sculpting was not only able to design a first year event that made a profit, but also accomplished every goal  that was set forth in the mission plan. The event garnered positive national media coverage and more importantly, the approval of the entire community.  As a direct result of the creation of that event, hundreds of millions of dollars have been dedicated to the improvement and redevelopment of the region. Additionally millions of dollars have been infused into the local community through increased area tourism  since the creation of the event.

Social impact. Events like this have also  has a huge social impact. Prior to the event in 2005, civic pride in the City of Revere was at an all time low. Since then however, the positive impact  has given residents and community leaders something to brag about. Once a city that was better known for political corruption and gang related crime, Revere is now well known on the world stage as a sand sculptors paradise.

It is important to note that simply hiring a professional sand sculptor will not guarantee you a successful event. There are multiple facets to any  event such as logistics, promotion, marketing, PR and communications and social media. Without someone on board who has  the understanding and expertise in all of these areas, the road to a successful event can be a long painful journey. To learn more about creating a successful sand sculpting event in your community, check out the contact page here and drop us a line.

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