No matter where you live in this country , it’s impossible not to feel the effects of the current economic situation. Just about every aspect of business has seen some type of negative effect over the past few years. Even though many corporations have recovered, posting record earnings, there remains the uncertainty of just how to reinvest those profits. As a professional sand sculpting event consultant, it is my job to let my clients know that a professional sand sculpting event is still one of the best investments a corporation, investor or community can make.
Sand sculpting events appeal to a wide range demographic and are in most cases family friendly events. This makes them an attractive option for local communities, marketing agencies, the hospitality industry and even the local and nationally media outlets. A well-organized sand sculpting festival can generate millions in economic stimulus and inspire social change.
Community benefits. A well produced professional sand sculpting event can give a community positive name recognition. Many communities struggle to find an identity of their own that helps them stand out, not only in their own region, but on the world stage. Such was the case for the City of Revere , home of America’s first Public Beach. In the early to mid part of the 20th century, Revere Beach thrived as a vacation destination for thousands of people each summer. It’s beach side charm and Coney Island sensation kept people coming year after year. In the later part of the 20th century Revere struggled to hold onto that reputation as a family fun destination. The amusement parks were replaced by ugly towering cement condos. Crime and gang violence took a tight hold on the area. In 2004 Fitzy Snowman Sculpting proposed a sand sculpting event that would turn all that around. The event was initially met with resistance from members of the Revere Beach Partnership who had been unsuccessful in previous attempts to create a signature event for the city. Those critics were soon silenced in the Summer of 2005 when close to 100,000 people flocked to the beach to witness history in the making. The three-day event had been dubbed one of the most successful events not only in the city of Revere but in the entire state of Massachusetts. Fitzy Snowman Sculpting was not only able to design a first year event that made a profit, but also accomplished every goal that was set forth in the mission plan. The event garnered positive national media coverage and more importantly, the approval of the entire community. As a direct result of the creation of that event, hundreds of millions of dollars have been dedicated to the improvement and redevelopment of the region. Additionally millions of dollars have been infused into the local community through increased area tourism since the creation of the event.
Social impact. Events like this have also has a huge social impact. Prior to the event in 2005, civic pride in the City of Revere was at an all time low. Since then however, the positive impact has given residents and community leaders something to brag about. Once a city that was better known for political corruption and gang related crime, Revere is now well known on the world stage as a sand sculptors paradise.
It is important to note that simply hiring a professional sand sculptor will not guarantee you a successful event. There are multiple facets to any event such as logistics, promotion, marketing, PR and communications and social media. Without someone on board who has the understanding and expertise in all of these areas, the road to a successful event can be a long painful journey. To learn more about creating a successful sand sculpting event in your community, check out the contact page here and drop us a line.Share on Facebook