Tag: sand sculpture

Sand Sculpting events provide economic stimulus

Sand Sculpting events provide economic stimulus

No matter where you live in this country , it’s impossible not to feel the effects of the current economic situation. Just about every aspect of business has seen some type of negative effect over the past few years. Even though many corporations have recovered, posting record earnings, there remains the uncertainty of just how to reinvest those profits. As a professional sand sculpting event consultant, it is my job to let my clients know that a  professional sand sculpting event is still one of the best investments  a corporation, investor or community can make.

Sand sculpting events appeal to a wide range  demographic and are in most cases family friendly events. This makes them an attractive option for local communities, marketing agencies, the hospitality industry and even the local and nationally media outlets. A well-organized sand sculpting festival can generate millions in economic stimulus and inspire social change.

Community benefits. A well produced professional sand sculpting event can give a community  positive name recognition. Many communities struggle to find an identity of their own that helps them stand out, not only in their own region, but on the world stage.  Such was the  case for the City of Revere , home of America’s first Public Beach.  In the early to mid part of the 20th century, Revere Beach thrived as a vacation destination for thousands of people each summer. It’s beach side charm and Coney Island sensation kept people coming year after year. In the later part of the 20th century  Revere struggled to hold onto that reputation as a family fun destination. The amusement parks were replaced by ugly towering cement condos.  Crime and gang violence took a tight hold on the area. In 2004 Fitzy Snowman Sculpting proposed a sand sculpting event that would turn all that around. The event was initially met with resistance from members of the Revere Beach Partnership who had been unsuccessful in previous attempts to create a signature event for the city. Those critics were soon silenced in the Summer of 2005 when close to 100,000 people flocked to the beach to witness history in the making. The three-day event had been dubbed one of the most successful events not only in the city of Revere but in the entire state of Massachusetts.  Fitzy Snowman Sculpting was not only able to design a first year event that made a profit, but also accomplished every goal  that was set forth in the mission plan. The event garnered positive national media coverage and more importantly, the approval of the entire community.  As a direct result of the creation of that event, hundreds of millions of dollars have been dedicated to the improvement and redevelopment of the region. Additionally millions of dollars have been infused into the local community through increased area tourism  since the creation of the event.

Social impact. Events like this have also  has a huge social impact. Prior to the event in 2005, civic pride in the City of Revere was at an all time low. Since then however, the positive impact  has given residents and community leaders something to brag about. Once a city that was better known for political corruption and gang related crime, Revere is now well known on the world stage as a sand sculptors paradise.

It is important to note that simply hiring a professional sand sculptor will not guarantee you a successful event. There are multiple facets to any  event such as logistics, promotion, marketing, PR and communications and social media. Without someone on board who has  the understanding and expertise in all of these areas, the road to a successful event can be a long painful journey. To learn more about creating a successful sand sculpting event in your community, check out the contact page here and drop us a line.

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A perfect day at the beach

A perfect day at the beach

A typical day at the beach for me may be somewhat different than the norm. While your idea of the perfect day at the beach may simply be the sound of the surf, a gentle breeze and the sun washing over you as you relax in your lounge chair, for me it is all about the consistency of the sand and the distance between tides. Ever since I became hooked on sand sculpture it is nearly impossible for me to “relax” at the beach. Oh, believe me I have tried to just sit and stare at the pounding surf only to find myself  subconsciously moving the sand with my toes into small piles just begging to be transformed into something… anything my imagination can conjure up.  This is why I rarely resist the urge to just dig in and let my passion take over.

My perfect beach day starts with a shovel, a large pile of sand, plenty of water and of course some type of plan. Now for this discussions sake, this beach day is purely recreational. I am not creating something magical for a corporate client or the newest widget on the market, this is just for me and the other 2 or 3 hundred people who also happen  to be at the beach this day.

My plan is simple. I begin the exhausting process of piling and wetting and packing several tons of sand. It’s fun to see the look on peoples faces as they see this crazy man making a giant pile of sand. Still better are the passers by with their curious questions. ” What ‘s it going to be?” or “What you making mister?” My answer is always the same, ” I have no idea!”, I tell them with a  completely straight face. They usually promise to return and see the finished project as they continue on their way. The truth is sometimes I have a very clear plan while other times the idea only comes to me after the sand is all piled and ready to carve. Other times, for no reason at all, the idea will change and evolve during the carving process itself. The over all goal however is to create something that will make people smile, wonder or just simply stop in their tracks and gasp.

When the sculpture is complete, sometimes 6 or even 8 hours later, I get to take it all in. The smiles on people’s faces, the joy in the passing child’s eyes or the amazement of the elderly couple strolling down the beach. A perfect stranger approaches me  with a very serious expression and asks me, “Doesn’t it bother you that you spent all that time creating this beautiful sculpture and the tide is just going to wash it away?” My answer is always the same.  My art is for the moment. It’s impermanence is meant to mimic our own fragil existance on this planet and illustrate the importance of enjoying each moment. Too often we forget to stop and appreciate the small wonders in life. My goal is to simply make people pause and enjoy the sculpture in the moment.  

 As the tide approaches I gather my things and leave my masterpiece behind. I turn back for a moment and gaze back at my creation and the growing crowd that has gathered around it waiting for the tide to take its final toll. Small children attempt to construct a wall of sand to protect it from the crashing waves. Their parents and older siblings join in on the futile struggle. Finally a large wave breaches thier effors and you can hear a collective gasp from the crowd as the sculpture finally gives way to the enormous power of the tide.  I smile and turn away, shovel in hand, it has truly been for me …..a perfect day a the beach!

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