The story behind the logo of the World Championship of Sand Sculpting

The story behind the logo of the World Championship of Sand Sculpting

 To the average person looking at this logo for the first time, it may seem a bit unremarkable. The very nature of the design doesn’t necessarily bring sand sculpting to mind, but  show this logo to most professional sand sculptors  and you will get an immediate reaction. This simple design, that was officially reintroduced to the world of professional sand sculpting in the summer of 2010, symbolizes the very best of professional sand sculpting.  

The story of just how this logo came to be starts in the mid 80’s when a man by the name of Joe Maize had the design  etched onto t-shirts at one of the very first professional sand sculpture events in Harrison Hot Springs, BC.  I never had the opportunity to meet Joe, but just ask anyone who has and you will get a sence of what kind of impact he made on everyone he came in contact with. His outrageous sence of humor and dry, say it like it is attitude were his personal  trademarks. Sadly, the world lost Joe to cancer in August of 2006. He was just 52.

Photo Courtesy of Carl Jara

When I learned that the World Championship was moving to the US in 2010, I immediately asked how I could help. Because I had experience with  graphic design, I was tasked with designing a website and more importantly restoring the logo that Joe had created all those years ago. The original drawing I had to work with was nothing more than a grainy scanned image. Suzanne Altamare a friend of Joe had gotten the copy from another friend of Joe’s, Charlie Beaulieu. Suzanne had been attempting to clean up this fuzzy image in her spare time. The image below is what I first saw. I imagine it was in much worse shape before Suzanne spent many hours  cleaning it up.

Joe Maize

The first part of the process was to create a black and white line drawing in illustrator followed by a careful color selection process. For the logos that were to be used in digital print and  the website, I added some shadow and lighting effects. The total process took several days of testing and tweaking. In the end it was worth all the hard work. There are several variations that reflect the specific area that the contest (s) will take place in as well as an official qualifier logo. They are all derivatives of this primary design. (other logo variations not shown here) The results are seen below.

Worlds Logos

This year the 2011 World Championship of Sand Sculpting will  be celebrating  25 years. To commemorate this milestone I’ve added a few  new features to the logo that reflect the silver anniversary of this amazing event. I consider it a great honor to have been trusted with the task of restoring this iconic symbol. Special thanks to Charlie, Suz, Doc, the countless others who have given their time and of course, Joe Maize for creating the original design. May your sand stand…. One Grain at a Time! 

 25-years World Championships

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